ROLE:
Design + Development
YEAR:
2018
CATEGORY:
Mobile Engagement Campaign
OVERVIEW
Fun and engaging campaign for BTC Telecom subscribers during the 2019 NBA Playoffs. A Web-Based Game Predictor was built to offer a live-experience to customers to test their luck.
The mobile experience is made up of the following components:
– SMS Blast with registration link
– Registration with 2-Factor-Authentication
– Live game scores / API Connectivity
– Leaderboard (premium / just for fun)
– Reminders & Notifications (SMS)
WHAT IS THE PURPOSE
Who is it designed for?
Rosey. 36 year-old manager in a professional services company. She leads a busy metropolitan life and likes to listen to Sonidos Relajantes frequently to de-stress when she is at home. Sometimes she uses the Voice Application when she cannot sleep.
SCRIPTS + DIALOG FLOWS
The VUI (Voice User Interface) was designed to get the user listening to a relaxing sound in the least amount of time possible when they open the application.
With this in mind, the options presented to the user were straight-forward, without too much speech decoration, and still enjoyable.
VUI Skill Dialog and Content Flow
SOUND OPTIONS
To increase engagement and increase user retention, multiple sounds are available to select from.
Sound Example
Wind Audio Snippet
ACOMPANYING VISUALS
For those users that have an echo device with a screen, APL designs were created to display during the sound loop to enhance the experience.
RESULTS
Sonidos Relajantes is published in both Spain and Mexico’s Alexa Skill Store.
Lead Creative Team
Vincent + Jemma Slevin
Lead Developer
Luis Angulo
Developer
Jesus Mazzei
Developer
Oscar Mogollón