CONTEXT
Small to medium-sized businesses are searching for digital strategies to foster loyalty and incentivize repeated visits and purchases from their customers.
To be considered in today’s competitive SaaS market, a solution must be designed for keeping both the merchant (business) and final user (customer) in mind.
An ideal product is one that can be seamlessly incorporated into a business’ existing operation and is also engaging and easy-to-use for customers.
BORN FROM DEMAND
During my first year of developing mobile engagement solutions involving Mobile Wallet Passes, I noticed a pattern of features frequently being requested by clients. At the same time we were constantly wiring campaigns together with backend code, taking more time and resources than necessary. I decided that it was time we designed and developed a UI that would allow clients to create and customize their own Loyalty Programs.
These were the requested features:
- Landing Pages for Onboarding and Database building
- Branded Mobile Wallet Passes with Variable data fields
- Ability to scan QR inside Mobile Pass for Redemption
- Loyalty Program configuration with Point and Reward system
DESIGNING for the MERCHANT
My initial goal was to create a self-service platform for merchants to customize their own Loyalty Programs without the need of a Project Manager or Back-end engineer to write any code.
Merchant Journey
Having complex product features and requirements, the merchant’s interaction with Loyappty must be minimal but highly configurable in order to fit any business operations that would find having Loyalty Program beneficial.
Initial Wireframes
Due to the ambiguity of the technical skills an owner of a small business might have, it was important to keep it simple. The Loyalty Program creation process must give the merchant full control whilst offering limited options. It must allow a merchant to open an account and create a Loyalty Program in less than 15 minutes.
MOBILE-FIRST EXPERIENCE
To entice a customer into joining a Loyalty Program, benefits offered from the business must be realistic to reach, lucrative and worthwhile.
A mobile-first designed solution is required to keep today’s customer engaged and accustomed to a Loyalty Program, where they can directly interact and be engaged from their own smartphones. By offering this, customers can enroll, earn points instantly at the point of purchase, view total earned points, manage and claim rewards from their mobile devices.
Customer Journey
We live in an age where time is everything. Therefore, the customer onboarding and interaction with Loyalty Program must be seamless and easy.
Although many still are not aware that a native-Wallet application exists inside of their phone, adoption ratees to using Mobile Wallet Passes has increased in my last 3 years of creating mobile engagement solutions.
CURRENT SOLUTION
We have been able to create a 100% self-service solution that allows small businesses the ability to create their own digital Loyalty Program in less than 15 minutes. Accompanying scanning redemption solutions for Clover POS users + KIOSK Mobile App for any type of Business to utilize.
How it Works
1.
Landing Page Editor
Customize how customers enroll to the Loyalty Program while also generate a database with desired fields.
- Modify Data Collection fields
- Add Logo for Branding
- Customize Colors
2.
Loyalty Pass Composer
Create your own branded Loyalty Card that can be stored in native Wallet Applications
- Select fields to be displayed
- Upload Strip Image + Logo
- Customize Colors
3.
Location-based Push
Send messages to Loyalty Pass holder when they are nearby.
- Add multiple locations
- Customize messages
- add iBeacon devices
4.
Program Rules
Customize how you reward your customers.
- Determine how your customers earn Points
- Points based on spending amount or visits
- Set up Rewards and Points needed
4.
Distribute Program
QR + URL is automatically generated and can be shared across any digital channel
- Customer join program by scanning QR
- View Analytics and Performance
- Manage program customers
Mobile Application to scan QR’s inside of Mobile Wallet Passes. Eliminates the need for expensive hardware/systems or complicated integrations. This App turns any smartphone or tablet into a scanning and redemption device. Ideal for small-sized businesses that do not necessarily have a structured Redemption system but would like to offer digital engagement solutions for their customers.
Android
iOS
Configure rewards directly integrated into inventory items and allow customers to earn points based on spending amounts and discounts given at the moment of purchase.
POS Integrations allow us to reach out to established merchants and increase our market share. Facilitates the adoption of Loyappty into an existing operation.
Lead Developer
Jose Luis Perez
Backend Developer
Karly Toloza
Frontend Developer
Marco Viloria
Business Dev + Marketing Lead
Santiago Rojas
Jr. Developer
Daniel Tillero
Initial Lead Developer
Francisco Andrade