Voice Shop

YEAR:

2020

Voice

ROLE:

VUI Design +
Technical Project Manager

THE 'V-COMMERCE' CONCEPT

How can voice user interfaces be used to sell real-world goods and services? How can we design and create similar e-commerce shopping experiences with only the use of voice-only?

In a time where online shopping is the norm - we are accustomed to using simple User Interfaces to: add and remove items from our carts, seamless payments at checkout, and the ability to track packages.

By 2025, analysts predict that 75% of US homes will own a smart speaker and voice will be a $1 trillion market.¹ Voice represents both a platform and user interface shift comprobable to the use of web and smartphones.

What does it take for voice-based e-commerce shops (also known as "v-commerce") to be well-constructed, fit-for-purpose and delightful to use for end consumers?

DISCOVERY + DEFINITION

As designers and researchers, we explored the following techniques required to make our voice application fit-for-purpose (utilitas), well-constructed (firmitas) and delightful (venustas).

In our first attempt to present an initial product concept that is fit for purpose, we interpreted Maslow's Hierarchy of Needs (1979) from the perspective of a wine consumer.

We proposed a feasible, viable, delightful interactions that could be designed for Voice User Interfaces to address those needs.

To create a service that is differentiated and has a chance to secure a lasting market advantage, this concept addresses more than just the need for product and price. We addressed higher-level user needs, such as self-esteem (personalized service), knowledge (ability to learn), and a sensorial exploration (tasting experience).

PROTOTYPING A VOICE SHOP

User Dialog Flow Design

Without any visual aides, a Voice Application requires various initial Journey Map Designs + Dialog Flows to help identify the needs of users at the various stages of engagement. To provide a more personalized experience, we created different interactions based on past user behaviors with the Voice Shop.

We structured interactions based on past user behaviors with the Voice Shop: first-time shoppers, returning, and those with an order on it's way or delivered. Based on these identified user types, different Menu Options and interactions are offered.

Delight of Voice Shopping

Wine is a sensorial and an emotional commodity that can be perceived without any physical demands, such as taste and aromas. We strived to encourage engagement by putting into play the following:

Guided Tasting Experience

A wine tasting is an entertaining and sensorially stimulating way to learn about wine that can be staged effectively with Voice. By mixing visual, smell, touch, sound and taste - we propose a fun and fully immersive synesthetic experience for our users.

Appearance

Nose & Palate

Feasibility and Viability

To encourage and create seamless purchasing for the user, we utilized Amazon Pay's API for ordering, re-ordering, and delivery tracking capability. This creates a brand new revenue share model opportunity that can be implemented into any e-Commerce businesses.

RESULTS

Our finalized Voice Shop Application is to be launched in both Amazon's ES and UK Skill Marketplaces before February 2020.

TEAM CREDITS

Lead Designer

Vincent Slevin

Content Producer

Jemma Slevin

Lead Developer

Jesus Mazzei

Developer

Oscar Mogollón

VOICE SHOP

YEAR:

2020

CATEGORY:

Voice

ROLE:

VUI Design + Technical Project Manager

THE 'V-COMMERCE' CONCEPT

How can voice user interfaces be used to sell real-world goods and services? How can we design and create similar e-commerce shopping experiences with only the use of voice-only?

In a time where online shopping is the norm - we are accustomed to using simple User Interfaces to: add and remove items from our carts, seamless payments at checkout, and the ability to track packages.

By 2025, analysts predict that 75% of US homes will own a smart speaker and voice will be a $1 trillion market.¹ Voice represents both a platform and user interface shift comprobable to the use of web and smartphones.

What does it take for voice-based e-commerce shops (also known as "v-commerce") to be well-constructed, fit-for-purpose and delightful to use for end consumers?

DISCOVERY + DEFINITION

As designers and researchers, we explored the following techniques required to make our voice application fit-for-purpose (utilitas), well-constructed (firmitas) and delightful (venustas).

In our first attempt to present an initial product concept that is fit for purpose, we interpreted Maslow's Hierarchy of Needs (1979) from the perspective of a wine consumer.

We proposed a feasible, viable, delightful interactions that could be designed for Voice User Interfaces to address those needs.

PROTOTYPING A VOICE SHOP

User Dialog Flow Design

We structured interactions based on past user behaviors with the Voice Shop: first-time shoppers, returning, and those with an order on it's way or delivered. Based on these identified user types, different Menu Options and interactions are offered.

Delight of Voice Shopping

Wine is a sensorial and an emotional commodity that can be perceived without any physical demands, such as taste and aromas. We strived to encourage engagement by putting into play the following:

Guided Tasting Experience

A wine tasting is an entertaining and sensorially stimulating way to learn about wine that can be staged effectively with Voice. By mixing visual, smell, touch, sound and taste - we propose a fun and fully immersive synesthetic experience for our users.

Appearance

Nose & Palate

Feasibility and Viability

To encourage and create seamless purchasing for the user, we utilized Amazon Pay's API for ordering, re-ordering, and delivery tracking capability. This creates a brand new revenue share model opportunity that can be implemented into any e-Commerce businesses.

RESULTS

Our finalized Voice Shop Application is to be launched in both Amazon's ES and UK Skill Marketplaces before February 2020.

TEAM CREDITS

VUI Design +
Technical Project Manager